Book Reviews Archives

Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin

After reading about the life and death situations described in this book, I certainly have a new perspective on accountability and responsibility. Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin is a dynamic book about leadership! Extreme Ownership – Main Leadership Concept The premise of the book is that in order for a team to be successful, each team member has to be accountable for their responsibilities – and the leader is accountable…

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5 Second Rule by Mel Robbins

Get Ready to Blast Off with The 5 Second Rule by Mel Robbins! Are you are stuck in a rut?  Are you procrastinating and want to stop? Do you a few bad habits you want to change? Do you want to change the trajectory of your life?  If you answered yes to any or all of these questions then you need to read The 5 Second Rule and get ready to BLAST OFF! The The 5 Second Rule Reading Experience…

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Learning and Teaching Visual Mapping When attacking a new project my business colleague, Lorraine Lane with Lane Business Consulting http://www.lanebc.com/, regularly recommends sketching out a mind map. We usually take a few minutes to do this activity in order to brainstorm and then organize our thoughts for a project. I am a very visual person, so this activity really resonates with my style of work. In an effort to hone this skill, I recently read Mapping Inner Space: Learning and Teaching…

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How high will you fly? Many of you know what a Seth Godin fan I am, so you won’t be surprised that I’m reviewing one of his books. Prior to the launch of The Icarus Deception I received an announcement from Seth Godin that he was trying Kickstarter as a new way to promote his upcoming book. My friends say that I am a great marketer, but they also call me a marketer’s dream.  Being the marketer’s dream that I…

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A Guide to Reclaiming Civilized Communication                   by Margaret Shepherd Many of my friends and clients know my passion for sending handwritten notes. The Art of the Handwritten Note was a pleasurable and inspirational book to read. Shepherd suggests to “write from a space of your own,” and that you assemble your materials in one place (stationery, postage stamps, pen, address list, scratch paper, etc.). Her “simple recipe” for writing notes includes five items:…

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Try the Microresolution Challenge! What was your 2017 New Year’s Resolution? —  Lose Weight —  Stop Smoking —  Get Organized —  Spend More Time with Friends & Family —  Get Out of Debt / Save Money In the US there is an 88 % failure rate for New Year’s Resolutions!!  According to Caroline Arnold, author of Small Move, Big Change – Using Microresolutions to Transform Your Life Permanently, being successful with your resolutions doesn’t take more will power — it…

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Data-Driven Marketing – The 15 Metrics Everyone in Marketing Should  Know by Mark Jeffery This book claims that most companies don’t make data driven decisions. It also argues that most companies don’t measure their marketing efforts. Based on my more than 20 years of experience in working with hundreds of companies (large and small) – I agree with Jeffery’s statements. With a little planning, there are easy ways to measure Return on Marketing Investment (ROMI). If you are a small…

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The Dutiful Daughter’s Guide to Caregiving, A Practical Memoir by Judith Henry

For people who find themselves assisting their aging parents and/or family members, this is a must read. I highly recommend The Dutiful Daughter’s Guide to Caregiving, A Practical Memoir by Judith Henry. It can be purchased on Amazon.com or at www.JudithDHenry.com. My friend Deb and I were discussing our experiences supporting our older family members, and she mentioned that her friend wrote a book about caregiving. The book was a gift from Deb…and what a gift has been. For a heavy…

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My Kitchen Year 136 Recipes That Saved My Life by Ruth Reichl

“Life-saving” and “Soul-saving” Recipes This summer my mother and I enjoyed a fun mother-daughter weekend in New York. The highlight was a Random House event called Off The Page. It was held in Hudson Valley, New York and was a day filled with authors and hands-on activities. We had a fabulous day! Off The Page Event Highlight One of the speakers at the event was Ruth Reichl, former editor in chief of Gourmet magazine, who was talking about her book…

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Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg’s Why has this book been attacked? Why has it been so controversial? In plain spoken words, Sandberg proposes why she thinks women are not in top level positions in business and government and she shares what women can do about it.  Sandberg examines why so few women are making it to the top of the business world. She states that only 15 – 16% of C-level jobs or…

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